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Alivamax Training Center - Newspaper Ad Secrets! First off, advertising space is expensive so keep your words to a minimum (most papers have a 3 line minimum). Don't try to explain your business with your ad. The purpose of your ad is to get prospects to call you by creating curiosity, not to explain all the perks and details. What your prospects hear once they call determines whether you get a new hot distributor or a cold hard "I don't think this is for me!" The problem with advertising the product is that you are sending mixed messages. You are advertising in the Jobs or Sales Jobs section. You are searching for money motivated people that are desperately seeking a better lifestyle, but your ad focuses on the product benefits and not the employment benefits. What job seeker in their right mind would answer an ad selling a product? How many would answer an ad selling an opportunity?
CLASSIFIED AD PLACEMENT ALWAYS place your ad in the EMPLOYMENT or JOBS section and under the sub-heading of SALES. Any other area is a waste of your hard earned dollars. The paper will try to get you to place your ad in the Business Opportunities section, but if you agree to that, you won't get any calls. The people that are looking to earn more money or pick up an extra job usually look at the employment section, and if you want prospects with finely honed people skills then you want people that tend toward SALES and you find them looking for the next best opportunity in the SALES section of the classifieds. Also, the classified ad sales people will try to sell you an entire week of advertising which can be very costly. You can get the same results for about one-seventh the cost by ONLY running your ad in the SUNDAY edition! Think about it. When you are looking for a job, what do you do? You pick up a Sunday paper and circle the ads you want to call back. I typically spend between $20 to $200 per week per paper. I recommend taking the money you save by not advertising on weekdays and investing that money back into more Sunday ads. Many times, a job seeker will need to see your ad for several weeks before he gets curious and decides to make the call. Your business has NO boundaries! If you are planning a trip to California, why not make it profitable and tax deductible? Run an ad in the area you are planning to visit and for two to three weeks before you arrive. Then you can meet those prospects in person. Think about the impact. Also, when those you recruit in your favorite vacation spot start building their business' you will have a reason to go back time and time again. Think about it. Where would you like to plant a group of distributors? Alivamax
Worldwide, LLC |
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